08.08.2022
Got inspired late at night to start this dream, and got to work making a logo the next morning. Little did we know, that logo would transcend into living our dream.
we created the dream,
you get to live it
-
-
08.01.2023
After multiple months of design trial and error, and textile manufacturer research, we invested in some raw materials and made our first batch of prototypes. This first prototype batch was extremely useful as it would help us shape the immense quality and desired fit we proud ourselves with and use as staples for this brand.
-
19.02.2023
Prototype batch #001 finalized and more investment into research and development had us prepared for prototype batch #002, and there it was, BLANCO AIR FALL WINTER 23/24, our dream was coming to fruition.
-
08.03.23
We made our first photoshoot in the Artic, the north of Sweden. This is where our vision for the brand was really solidified. We were no longer just a clothing brand, we were a lifestyle.
-
01.07.23
Previed a little of the brands identity in secret on my racecar, just a sneak peak of what would come. No one figured it out:)
-
04.07.23
Still working on the final product using digital tools. Logo placement was a crucial part of the design phase. This had to be perfect.
-
21.08.23
Became a business owner, this whole thing started to get real and responsibilities were kicking in.
-
29.08.23
More prototype fittings to ensure fit is optimal for everyone.
-
30.08.23
Started making the website, new challenge, new problems, less time. But fun still.
-
15.09.23
Decisions decisions...
-
29.09.23
The final trip to the manufacturers before launching BLANCO AIR FW 23/24
-
03.10.23
Making connections on da bday, grind don't stop
-
09.10.23
Told all my friends and da school bout it after 1 year and a half of secrets.
-
15.10.23
You know you deep into it once you start going to expo's
-
19.10.23
Final fitting done. It was show time and we couldn't miss.
-
03.10.23
LAUNCH DAY. WE DID NOT MISS
SHOP FW 23/24 NOW
